Keyword optimization of your website
Choosing the right keywords, i.e. keyword research, is the first and the most important step of any SEO campaign. Once keyword research is done, it’s time fitting the keywords into the texts online. And it’s also the time to make use of a keyword density tool.
Unfortunately, upon choosing the keywords many amateur SEOs make mistakes. They jam-pack their content with lucrative keywords. As a result, the text becomes scarcely readable website audit, and visitors stop being interested in the content. What is more, search engines are not happy either – they reject keyword stuffed content and blacklist the IP address.
Webmasters willing to avoid this mistake should understand the term “keyword density” and use keyword density tools.
Keyword density is the number of times a particular keyword appears in the text. Even if your keyword consists of several words, you still refer to it as “a keyword” and search it in the text using the broad match, i.e. put the several-word-long phrase into quotes.
To calculate keyword density, divide the number of times you find your key phrase in the text (using broad match search) by the number of words in this text meta tag analyzer. Then multiply the figure by 100.
For instance, you run into your keyword 3 times in a 100-word long article. Then your keyword density is 3%. We’ll give you an example. Say you have your keyword mentioned 4 times in a text of 100 words. Thus, the keyword density is 4%.
to automate the process, run your text through a keyword density tool, which calculates the keyword density in a click of a mouse. Good news is that you don’t have to count the keywords and apply the formula manually. Simply use the keyword density tool to do the job.
What keyword density is the best keyword density to stick to.
Most SEOs experiment with 2%, 3%, 4% and 5% keyword density and analyze the outcome. However, 4% and 5% keyword density is quite risky – don’t put it to the test if you’re just a beginner (more on the issue here - logiciel de référencement. These days search engines are sophisticated enough to tell good content from bad one, and they would often rank 2% keyword density content higher than the 5% one. Furthermore, there are other ranking factors that SEs take into account.
Summing it up, apply keyword density tool to every page of your website to make sure you don’t outdo 3% ratio.