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SEO Software: Pros and Cons

One of the recent trends in a nowadays SEO is a tendency to abandon using automatic SEO applications. It is even said that using automated software can harm your SEO stats. On the other side of the coin, search engine optimization is one of those fields where the amount of dull routine job is really large. Performing all of it yourself is much more difficult and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to understand which jobs can be performed manually indeed, and which ones are better to perform automatically.

1) Content creation. There are a number of products that provide automatic synonymizing of any text. There are products that even claim to create human-readable site content produced fully automatically. Obviously, until machines will learn to understand the sense of a text, they won’t be able to offer a more or less quality automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and make a quality content for your website, rather than putting those funds into some “powerful” tool that does this automatically.
2) Gaining backlinks. This is the second vital SEO action, though someone could name it the first. A quality link building requires you to examine a bunch of possible link partners and filtering only those sites that are strongly related to your one, having a quality content and a trust rank at the same time. Such job can be automated for a small percent, because you don’t have to locate potential linking sites by hand. However, the final decision still is upon you. It is you who should investigate the quality of websites and rank their relevance to your site. Finding link partners is as low as 10% of a work. The rest is done manually.
3) Monitoring search engine rankings. All in all, you use this to evaluate your efforts – whether you’re doing right, or your activity misses the target. One of the biggest mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need such a large depth. If your site isn’t listed within the first 20-30 positions – nobody locates it anyway. So in a SEO sphere it is better to limit search engine position checks with first 4-5 pages. However, if there is a significant amount of keywords to check, the process may still use up a large amount of time. And here is where the automation is really irreplacible! With an automated rank monitor you can save tons of hours comparing to what you would spend if did that manually. However, you should prefer search engine friendly software, to exclude possible issues with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Finding keywords related to your sphere is another job that is automated easily. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can save a lot of time and lose virtually nothing. There are different methods of finding good keywords and many of them can be dug through automatically.

So, every SEO job needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still want you to apply your hands and your brain.